|
 |
The Chesapeake Bay Seafood House restaurant chain needed a way to communicate the unbelievable value of their quality seafood restaurant brand. There are a lot of fish stories out there, so our strategy was to introduce a television campaign that reinforced the message that of all the tall tales out there, there is one place where you can truly catch a big meal at a great price. The award-winning campaign, consisting of three spots, really reeled in the customers. |
