Strike Ten Entertainment Case Study

Their Problem
Strike Ten Entertainment needed help launching two very exciting new bowling venues: the International Training & Research Center (ITRC) and the International Bowling Museum and Hall of Fame.

Our Solution
Agency Creative was very aware of the diverse audiences that needed to be targeted––everyone from Olympic hopefuls to collegiate bowling teams to out-of-town tourists to event planners. With such a wide array of audiences, Agency Creative proposed a multi-prong approach. After a thorough discovery process with the minds who had conceived these two extraordinary entities, we focused first on the ITRC. This international center was the first training center of its kind. And whether targeting young Olympians or a corporate event planner looking for a unique venue for their next team-building retreat, ITRC clearly offered one thing: a place to elevate your game. Agency Creative and our client collectively embraced the theme “Up Your Game.” From there, we developed a modern, uplifting mark that celebrated the bowler and his or her skills. Once our strategy and design mark were established, the rest just fell into place––an online promotional page, targeted brochures, direct mail and Web banners.

Next on the list was the museum. Originally located in St. Louis, the new museum was totally rethought and reinvented, taking the visitor on an 18,000-sq.-ft. interactive tour of 5,000 years of bowling history. For the museum and its varied audiences, we developed a new look and feel for its website, brochures and print advertising.

Results
The two centers were unveiled on January 25, 2010 amid great fanfare and coverage. Giant walls were emblazoned with huge ITRC logos. Thousands of brochures were set out for the taking. Many of the bowling elite traveled great distances to view these spectacular new facilities. In their hands were clutched these colorful brochures to pass on to colleagues, friends and fans of the sport. The word is still spreading.